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Retailers use CoSign to monetize consumer content – Luxury Daily

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December 26, 2014

Promotional image for Nordstrom's Instalog

Promotional image for Nordstrom’s Instalog

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Top 10 luxury brand social videos of the year
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Wealth-X is 2014 Luxury Researcher of the Year
Wealth-X is Luxury Daily’s 2014 Researcher of the Year for its comprehensive examination of ultra-high-net-worth individuals.
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Luxury brands connect with consumers over holiday wishes
In the days leading up to the holidays, brands reached out to consumers to share their best wishes for their most loyal consumers.
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Retailers use CoSign to monetize consumer content
Consumers are posting tons of photos to social media, many featuring brand items, but it has been difficult to monetize these posts.
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Audio vs. beacons: Which is better at driving in-store engagements?
Beacons were the big story in 2014 but as the year winds down, mass merchants such as Office Depot are testing audio technology solutions for driving in-store engagements on mobile phones, with each strategy offering unique challenges and opportunities.
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Real estate trends lead brands to target consumer
Real estate in Los Angeles can leave individuals close to the ocean, mountains and desert, and the appeal of Southern California increases real estate costs, creating an enclave of affluent individuals.
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Mercedes, Mr Porter, Longchamp and Missoni – Live news
Luxury Daily’s live news from Dec. 24 – Mercedes considers leaving New Jersey headquarters; Mr Porter hosts menswear spies for Google+ hangout session; Longchamp to set up personalization workshop in Printemps’ atrium; Missoni looks to nature to capture mood of its spring 2015 collection.
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Fashion, auto shows, Christie’s and counterfeits – News briefs
Today in luxury marketing – 5 highs (and lows) from the year in fashion; UK may get new auto show in 2016; Christie’s thieves at large; Operation “Bad Gifts” seizes counterfeit goods at JFK airport.
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In-store cognitive apps will solve retail’s biggest challenge
Have you ever been shopping in a retail store and known more about a product than the sales assistant?
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2015: Year of the mobile customer journey
The dominant theme for 2015 will be the effect of mobile on the customer journey. Here are five predictions for 2015.
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Advertisers will expect more from mobile in 2015
The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.
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