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Is real-time bidding growing at the expense of creativity in mobile? – Mobile Marketer

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July 17, 2013

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Is real-time bidding growing at the expense of creativity in mobile?
Real-time bidding continues to take on a bigger role in mobile advertising, accounting for a significant and growing portion of spend. While the data-driven strategy’s appeal lies in its efficiencies, enhancing relationships through creative campaigns still has a role.
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Red Cross exec claims mobile traffic reaches tipping point
NEW YORK – An American Red Cross executive speaking at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that traffic from mobile devices recently reached a tipping point, topping out around 40 percent during the organization’s efforts around the recent Oklahoma tornado disaster.
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Mobile Giving exec: $10 text-to-give threshold complicates mobile fundraising
NEW YORK – An executive from BBB Mobile Giving Foundation at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that allowing text donations up to $25 in the United States would aid charities in their messaging campaigns, similar to how it is being used in Canada.
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Why The Humane Society bets on adaptive mobile Web design
NEW YORK – An executive from The Humane Society at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that as the nonprofit sees more than 30 percent of traffic coming from mobile devices, the company is taking a platform-agnostic approach to its Web content.
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Better Business Bureau exec: Be transparent with data collecting
NEW YORK – An executive from The Council of Better Business Bureaus Inc. at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that when it comes to collecting user information via mobile, organizations should not only be careful to abide by federal and state regulations but also recommendations and voluntary guidelines.
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