Red Bull unleashes one-click Twitter video to hook app downloads
Red Bull is one of the first brands to try out a new Twitter ad format that automatically plays video when a tweet is clicked on to promote the newest addition to its growing portfolio of applications.
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Apple eyes smart headphone play with Beats deal 
Apple’s reported interest in acquiring Beats Electronics for $3.2 billion could pave the way for a push into the wearables category, with headphones as the smart device instead of a watch or glasses.
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Nielsen expands mobile advertising and program measurement with NBCUniversal pilot
NBCUniversal participated in an exclusive pilot using soon-to-be-released Nielsen Campaign Ratings mobile measurement and the company’s proprietary Software Development Kit to better understand how consumers watched the 2014 Winter Olympics across TV, online and mobile.
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Nivea’s Bluetooth-enabled print ad tracks kids at the beach
Nivea Sun Kids promises to protect children’s skin at the beach and now, building off the idea of protection, the brand is giving parents a way to help prevent kids from running off by themselves via a protector strip with a built-in locator and mobile application so parents can track their children.
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Boston Globe enhances customer service with real-time mobile access to representatives
The Boston Globe is now offering home delivery and digital subscribers more comprehensive control of customer service by launching a new support application that features access to a live customer service agent.
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