Has China peaked for luxury spending?
Luxury marketers have been reporting a slowdown in Chinese consumer spending, calling experts to question as to whether or not the ‘C’ in BRIC is over.
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Mercedes pushes summer sponsorships via digital campaign
Mercedes-Benz USA is bridging the gap between its summer event sponsorships and digital efforts with a Facebook-based photography contest that lets consumers win a 13-month lease for a 2013 SLK250 Roadster.
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Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship
In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.
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Flexjet gives owners complimentary nights in travel club partnership
Private aviation provider Flexjet is partnering with Abercrombie & Kent’s equity-based destination club to give its jet owners an exclusive offer of seven complimentary nights.
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Philip Stein uses word of mouth, brand ambassadors to break fall collection
Philip Stein is breaking its fall/winter collection this year around the technology embedded in each of its pieces that the watchmaker says improves the well-being and energy of its wearers.
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The Dorchester boasts fashion sense via runway show event
The Dorchester, London, will host a fashion-themed tea party during London Fashion Week at which British fashion label Teatum Jones will give an exclusive preview of its autumn/winter 2012 collection.
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Fashion private equity, Ralph Lauren, Lexus and Giorgio Armani – News briefs
Today in luxury marketing – More private equity action in fashion; Argentina: luxury goods companies head for the exit; Lexus ES350, Acura Premium compete in luxury car step-up; Giorgio Armani: I’ve sacrificed life for fashion.
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Mobile provides thread through all brand activation points
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
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