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Ralph Lauren, Armani lead fashion brand resonance list
An emotional resonance led consumers to list ten luxury marketers such as Ralph Lauren, Armani, Calvin Klein, Burberry and Dior within the top 15 most important fashion brands, according to a new study.
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What is the future of mobile commerce?
The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?
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Audemars Piguet targets chopper-flying execs for time pieces
Swiss watchmaker Audemars Piguet launched a highly-targeted, out-of-home campaign to capture the eyes of the truly wealthy when they are landing or taking off in one of the most sought-after helipads nationwide.
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Mobile Marketer’s State of Mobile Advertising 2011
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
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Why native apps have an edge over mobile Web
Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.
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