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Quaker Oats taps breakfast popularity for autumnal recipe social blitz – Mobile Marketer

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Quaker Oats taps breakfast popularity for autumnal recipe social blitz
PepsiCo’s Quaker Oats brand is tapping into consumers’ love of breakfast with a month-long mobile marketing blitz that includes daily recipes posted to its social media channels as well as collaborations with lifestyle and culinary bloggers.
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Oakley collaborates with Intel to launch smart eyewear, mobile app
Oakley, in partnership with tech titan Intel, has just released its latest product, smart eyewear that features a voice-activated coaching system, tracking performance and integrating various data points through a new mobile application that is being released concurrently.
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California Pizza Kitchen perfects mobile marketing recipe with annual scavenger hunt
California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests’ information.
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