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Quaker cooks up tactile mobile ad for memorable new product launch – Mobile Marketer

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March 24, 2015

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Quaker cooks up tactile mobile ad for memorable new product launch
PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.
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How brands and retailers should cast their social strategy for smartwatches
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
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Game of Thrones premiere streams live on Facebook as HBO Now launches
Game of Thrones, the first of HBO’s series to launch on the standalone streaming service HBO Now, will see its red carpet premiere streamed live on Facebook as the producers of television programming increasingly turn to social media to reach new viewers on mobile in real-time.
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Miracle-Gro plants garden of emojis to attract millennial customers
Miracle-Gro is creating what it calls the world’s biggest crowdsourced garden built entirely from plant and flower emojis to celebrate spring and reach millennial buyers of its garden and landscaping products.
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CBS captivates consumers with new bingo-like scavenger hunt game
CBS Local Digital Media launched a new photo gaming application for iOS named Pingo from which different brands across the board will benefit.
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American Well’s mobile app leverages social data to drive registration
Telehealth company American Well, which launched a mobile application 18 months ago, leveraged data on social channels such as Facebook to drive registrations and conversions as mobile health picks up steam.
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