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QR code placement can make or break a marketing campaign
QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.
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Google +, Google Ads offer laser-targeted luxury advertising options
With Google+ rumored as the next Facebook, luxury brands should keep an eye out to make sure they are ahead of the curve on the new social network.
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Digby’s Dave Sikora on why retailers must embrace mcommerce – and fast
Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.
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Luxury store design critical to increase repeat shoppers
Since buying a luxury product is often an experiential process for consumers, in-store design is increasingly important for luxury brands and can help drive repeat customers.
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Tiffany & Co., Prada and Max Azria – News briefs
Today in luxury marketing – Tiffany sparkles as global demand lifts profit 33pc; Next Met Costume Institute exhibit: Miuccia Prada and Elsa Schiaparelli?
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Tips for business-to-business mobile marketing
Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.
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