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Push notifications keep luxury branded apps top of mind – Luxury Daily

By
May 18, 2012

Rue La La push notification

Will Greece’s collapse affect luxury brands’ prospects in Europe?
The potential collapse of Greece, though tragic, will likely not harm the luxury industry as much as the media will have consumers believe, according to leading marketing experts.
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Globalization of Pinterest signals power as branding tool
Online marketplace Rakuten is leading a $100 million investment in Pinterest that the social inspiration board site will use for improvements and global expansion.
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Magellan Jets, Rue La La partner for complementary private jet charter hours
Magellan Jets is partnering with flash-sales site Rue La La to offer an exclusive discount on the private aviation company’s 25 Hour Jet Cards in an effort to build brand awareness.
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Starwood’s Luxury Collection crosses cultures in pop-up restaurant
Starwood Hotels & Resorts’ Luxury Collection brand is bringing a partner New Delhi, India, property restaurant to its London hotel as a limited-time pop-up joint that proved to be popular with locals by maxing out on reservations before opening.
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Push notifications keep luxury branded apps top of mind
Mobile applications may help luxury brands interact with consumers on a constant basis, but adding push notifications can help to relay time-sensitive material and keep companies top of mind.
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Will the Q1 profits sustain for luxury conglomerates?
Luxury conglomerates saw considerable revenue increases in the double digits during the first quarter, but it is likely that these sales will plateau in the remainder of the year.
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Hugo Boss, Facebook, Brioni, Barneys and China – News briefs
Today in luxury marketing – Hugo Boss dresses up its China efforts; Facebook raises $16 billion in record technology offering; Brioni sees growth in expanding stores, product categories; Tomoko Ogura is now Barneys’ senior fashion director.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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End of paid media?
It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.
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