Porsche uses app to deliver immersive experience with 911 models
German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.
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Hermés bares all through luxury craftsmenship microsite, feature film
French fashion empire Hermés has created a microsite called Hearts and Crafts that showcases the detailed craftsmanship and quality of its products through inside glimpses into the making of its branded products.
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Jaeger-LeCoultre pairs with Mad Men TV series for limited-edition timepiece
Swiss watchmaker Jaeger-LeCoultre is pairing with AMC’s hit television series “Mad Men” for a limited-edition “Mad about Reverso” timepiece inspired by the show.
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Mercedes strives to increase social media sharing through music giveaway
German automaker Mercedes-Benz has created a special music playlist designed to help increase their social media fan base in 2012.
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Windstar steers toward traditional marketing for two-for-one Caribbean packages
Luxury cruise yacht company Windstar Cruises is increasing the reach of its offerings in the Caribbean this winter with special promotions using traditional marketing.
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Louis Vuitton, Bentley, Barneys and Ferragamo – News briefs
Today in luxury marketing – Louis Vuitton confirms fragrance debut; Bentley may build ultra-luxury SUV; Artist feels ripped off by Lady Gaga’s windows at Barneys; Ferragamo gets the tropical treatment for Spring ’12.
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Impressions of the holiday mobile season
Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.
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