Typecasts about wealthy should be demystified: report
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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Forbes to launch digital extension of ForbesLife to increase luxury content
Forbes Media is expanding its digital footprint by launching a dedicated Web site Sept. 2 for its luxury lifestyle publication, ForbesLife.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Wedgwood partners with British Fashion Council to support young talent
British luxury home and lifestyle brand Wedgwood is the primary sponsor of the British Fashion Council’s millinery project.
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John Varvatos outlines ideal consumer with fragrance launch
U.S. menswear label John Varvatos is generating interest in its newly launched scent portfolio with a social video.
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Belstaff incentivizes email subscriptions through David Beckham collection
British apparel label Belstaff is giving email subscribers a sneak peek of its David Beckham collection on its Web site to further the feeling of being in the brand’s inner circle.
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Porsche hypes Le Mans comeback with streamlined app
German automaker Porsche is pushing its Porsche Motorsports mobile application just in time for the 24 Hours of Le Mans race June 14.
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Dolce & Gabbana pushes Classic Cream lipstick via social interaction
Italian fashion house Dolce & Gabbana is adding a social component to its Classic Cream lipstick campaign to include consumers in the conversation surrounding the new product line.
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Four Seasons Hampshire builds equestrian center for riders
The Four Seasons Hotel in Hampshire, England, is furthering its appeal to guests who enjoy riding horses with a new Equestrian Center.
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Mr Porter, language barriers, Ralph Lauren and Tiffany – News briefs
Today in luxury marketing – Mr Porter to launch Kingsman line; Lost in translation: how language barriers might affect a luxury brand’s ‘temperature’; Mr. Ralph Lauren and the ultimate changing of the guard; Tiffany on the Champs Elysées.
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Book excerpt: The Mobile Mind Shift
Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.
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