Future of fashion brands depends on millennial brand affinity
The millennial generation is becoming an attractive target for fashion marketers as more brands are revamping strategies to gain more new brand enthusiasts from this consumer group.
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Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app
Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting affluent consumers compete in a variety of challenges.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Four Seasons Baltimore tailors summer offers to customer segments
Four Seasons Hotel Baltimore is tailoring summer packages to accommodate multiple kinds of travelers including families, sports enthusiasts and couples.
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Jaguar Land Rover France enriches Le Royal Monceau guest experience with new partnership
Jaguar Land Rover France is supplying guests at the Le Royal Monceau Raffles Paris with access to a Jaguar XJ Ultimate and the new Range Rover Autobiography as part of a marketing strategy that aims to entice current and prospective consumers, as well as elucidate both vehicles’ features and enrich the overall luxury travel experience.
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The mobile phenomenon: How to stand out
The mobile ecosystem has grown by leaps and bounds over the past few years, and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the power of the medium to stay ahead of competition.
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82pc of ecommerce merchants not tracking mobile sales: report
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
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Nordstrom, LVMH, Cadillac and Hugo Boss – News brief
Today in luxury marketing – Nordstrom’s big plans for expansion of rack; LVMH luxury houses throw open their doors; Cadillac racing: where luxury meets motorsports; Obama-gown designer to give Hugo Boss womenswear boost.
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How to avoid major mobile traps
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
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