Top 10 jewelry and watch brand efforts of H1
During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.
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Marc Jacobs ensures longterm awareness with Daisy Dream “Dream” capsule
U.S. apparel and accessories brand Marc Jacobs is expanding on current promotion for its latest fragrance Daisy Dream with a social time capsule initiative.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Sequenced call-to-actions superior to sustained ads: report
A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.
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Miu Miu teases fall/winter campaign video to grow reach
Prada-owned Miu Miu is launching a fall/winter 2014 advertising campaign video that has been teased on various forms of social media prior to the release.
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FashionLoyal app builds allegiance between brands and consumers
The FashionLoyal application is being released on the Apple iTunes Store for fashion enthusiasts to become better involved with their favorite apparel brands.
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Understanding regional grooming behavior vital to brand growth: survey
For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
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Jaguar builds momentum for newest sports sedan
Jaguar Land Rover is unveiling its anticipated XE compact sport sedan in London Sept. 8.
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Four Seasons guides travelers to the waves for summer fun
Four Seasons Hotels and Resorts is promoting its coastal properties through a variety of surf-related offers.
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Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary
German automaker Porsche is endorsing an application by AutoWeek that celebrates the 50th anniversary of its 911 model.
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Armani/Casa, European real estate, Madison Avenue and Frette – News briefs
Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.
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