ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Pinterest’s new ad-targeting tools attract CPG, retail brands – Mobile Marketer

Pinterest’s new ad-targeting tools attract CPG, retail brands
Pinterest’s recent move to open its ad platform to all brands has the potential to significantly disrupt budgets this year, especially among marketers seeking to test direct response advertisements and target forward-looking mobile users.
Please click here to read the entire story on Mobile Marketer