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Pepsi transforms Twitter users’ photos into branded moments with stickers
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols.
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Heineken pinpoints soccer-viewing venues via Google Maps-powered bar finder
Heineken is uncapping a new mobile platform, built on the Google Maps API, that enables New York residents to locate nearby bars and venues where Heineken beer is served and soccer games are broadcast, showcasing how alcohol marketers can leverage location technology.
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Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research.
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Schlotzsky’s wraps up loyalty with in-app sweepstakes, Facebook activations
Sandwich chain Schlotzsky’s is prompting customers to purchase its 32-ounce birthday-themed cup and input a 10-digit sweepstakes code into its mobile loyalty application for a chance to win $1,000 each day, with additional smaller prizes available for those who share their entries on Facebook.
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