Christian Louboutin hypes beauty line with Web site takeover
Footwear label Christian Louboutin is piquing consumer interest in its upcoming beauty line launch with a Web site takeover.
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Top 10 luxury brand digital campaigns of Q2
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.
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Luxury Retail Summit 2014 New York Sept. 9: Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Christopher Ward, WSJ., ForbesLife, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from Waldorf Astoria, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Christopher Ward, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Loewe continues modernization with streamlined Web site redesign
Spanish leather goods brand Loewe is continuing its makeover with a new Web site design to highlight its updated logo and latest advertising campaign.
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IWC Schaffhausen creates special-edition watch to promote philanthropic efforts
Swiss watchmaker IWC Schaffhausen is demonstrating its support for Laureus Sport for Good Foundation with the annual special-edition Laureus watch.
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The Macallan supports “style pillars” with Harrods in-window pop-up lounge
Scottish whiskey distiller The Macallan has taken over the display windows of London department store Harrods to tout the lifestyle of its drinkers.
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Kenzo taps artists to create playful, eccentric fall campaign
LVMH-owned Parisian label Kenzo has teamed up with art publication Toilet Paper magazine on a surreal advertising campaign for its fall/winter 2014 collection.
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Jaguar sponsors monumental ride to highlight brand values
British automaker Jaguar is taking its social media followers on a historic bike ride from the United Kingdom to France through the Eurotunnel.
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Patek Philippe uses minimalism in mobile ad to showcase history
Switzerland’s Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.
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Richard Mille, Vertu tout innovative machines in Robb Report’s July edition
Watchmaker Richard Mille and smartphone manufacturer Vertu lent their mechanical designs in support of Robb Report’s “Elite Machines” July issue.
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Burberry, couture, Audi and counterfeits – News briefs
Today in luxury marketing – Burberry boss faces revolt over $34M pay; Younger clients drive growth of couture; Audi plans aggressive series of plug-in hybrid launches; The value of luxury poseurs.
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Innovating luxury and improving the shopping experience
The United States is an emerging market when it comes to luxury. The country has 23 percent of the world’s GDP and 44 percent of ultra-high-net-worth individuals and 30 percent of the world millionaires. Yet the U.S. represents only 20 percent of luxury good sales.
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