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Pala Casino Spa & Resort mobilizes guest experience to boost engagementBy
The new Pala Casino Spa and Resort mobile application will allow its administrators to deliver location-based offers to guests and enhance their time spent at the resort.
Featuring loyalty account integration and an interactive property map, the Pala Band of Mission Indians has likely created an app to modernize the guest experience. If executed efficiently, the app could cause return visits and the recruitment of new guests.
“This new JoinGo-powered app allows Pala Casino’s marketing staff to engage with their guests in real-time and create a truly personal connection that gives every app user a VIP experience,” said Seamus McGill, president of JoinGo. “The app connects to Pala’s casino management system, which stores a wealth of data on each guest.
“For the guest, it’s all about convenience – the ability to just open up an app and have immediate access to everything that the casino has to offer – all in one place and all available at the touch of a button,” he said.
Entertaining and serving
Mobile loyalty solutions provider JoinGo powered the making of the app.
The tribal casino has integrated its existing Casino Management System into the app, allowing players to have access to the casino’s Privileges Club. This integration provides real-time account balances and tier-point summaries and details.
Pala will also utilize JoinGo Places, which is a location-based marketing and analytics tool that enables casino operators to use geo-fencing technology to automate the delivery of mobile messages. Through this tool, Pala can send offers to patrons’ mobile devices when and where they are most likely to act on them.
Players can also find their favorite on-property slot titles based on name, denomination or game type through the Slot Finder feature on the app.
Pala can promote nearby concerts and events, and tickets for them can be purchased on the app.
The app is available on iOS and Android devices.
Easing guests’ visits
Hotel chains have embraced mobile in remarkable ways this year.
Wyndham Hotels recently extended its reach to last-minute travelers through an integration with the Last Minute Travel Deals mobile application.
The partnership with Wyndham also includes other major brands, such as Days Inn, Ramada and Howard Johnson. The app, which claims to offer agent-level prices on hotels worldwide, allows consumers to locate last-minute deals on their smartphone or tablet – a feature that it expects will be even more popular during the holiday season (see story).
Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.
Having launched a new responsive Web site capable of processing mobile bookings and an augmented reality tour that offers an enticing, interactive factor, millennials will be more likely to consider the hotel. Mobile is being used in a multitude of ways to deliver modern and convenient experiences for guests (see story).
Pala and JoinGo have similar expectations for the new app.
“The immediate goals for this app include increasing guest visits and monthly win,” Mr. McGill said. “The long-term goal is to reduce direct mail costs.”
Caitlyn Bohannon is an editorial assistant on Mobile Commerce Daily, New York
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