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Overcoming hurdles in mobile advertising – Mobile Marketer

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August 21, 2012

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Overcoming hurdles in mobile advertising
Nowadays marketers are betting big money on mobile advertising to not only promote new campaigns, but drive consumer engagement. However, companies still face many obstacles such as device fragmentation and poor execution.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Sprite marries video and advertising to drive mobile sweepstakes entries
Coca-Cola’s Sprite is running a multichannel mobile campaign to increase sweepstakes entries. Please click here to read the entire story on Mobile Marketer

WWE rolls out mobile app to drive viewership
WWE has launched a new mobile application that serves as a second screen television companion and aims to engage users.
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Chicago Fire makes apps a priority with Android launch
Major League Soccer team Chicago Fire is significantly ramping up its mobile presence with an Android application that lets fans keep tabs on their favorite sports team.
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5 questions about mobile location technology you want to ask
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: “I can serve ads to phones based on their location!” But do you really understand the details?
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