Dolce & Gabbana direct-links to ecommerce via restyled YouTube page
Dolce & Gabbana’s newly retooled YouTube page not only attracts attention to social videos centered around its latest lines and collections, but includes an ecommerce option that drives traffic right back to its online store.
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Audi pushes A6 in child-comedy TV commercial
Audi is taking a turn in its marketing efforts for the A6 model by premiering a television commercial that uses child humor to appeal to consumers during the National Hockey League playoffs.
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Swarovski positions sunglasses in user-created video, contest
Swarovski is asking Facebook fans to make videos of themselves dancing in virtual brand sunglasses via an application on its Timeline for the chance to win eyewear from the brand’s new collection.
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Orient-Express combines mobile, print to build email database
International hotel, river cruise and rail company Orient-Express is building its email database through print and mobile in an advertisement in the May issue of American Express Publishing’s Departures magazine.
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What will Bentley get from its Pinterest page?
British automaker Bentley joined social inspiration board Pinterest to visually market its models and, if executed well, will likely reach users who appreciate its craft.
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Charbonnel et Walker chooses email for Diamond Jubilee-themed product marketing
To honor Queen Elizabeth II’s 60 years on the throne, London-based chocolatier Charbonnel et Walker has created British-themed products and is pushing them to its most loyal customers via email.
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Richemont, Google and Facebook and luxury automakers – News briefs
Today in luxury marketing – Richemont profits jump 42.7 percent in year; Google will never catch Facebook unless it truly integrates search; Royal glove-maker: ‘Those gloves will take a beating’; BMW, Mercedes look to grow by shrinking.
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Personalizing your SMS text marketing campaign
Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.
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