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Omniplatform is biggest change in mobile this year, says Zappos exec – Mobile Marketer

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Omniplatform is biggest change in mobile this year, says Zappos exec
NEW YORK – A Zappos executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said that Apple and Google’s efforts to create seamless experiences across devices will drive the biggest change in marketers’ mobile strategies this year and next.
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Adidas leverages mobile video ads promising visual integration
Adidas is rolling out new mobile-first video advertisements that adapt to the look and feel of a Web page but maintain flexible layout and design.
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Publishers’ native advertising programs move past experimental stage
Now that news sources The HuffPost Partner Studio, American Lawyer Media’s BrandPerspectives, Washington Post’s BrandConnect and Slate’s SlateCustom have spent months testing native advertising through Polar’s MediaVoice, the next stage is to provide advanced analytics so that brands can justify the investment.
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Mobile heralds hyper-personalized service: Bottle Rocket exec
The ubiquity of mobile phones and the immediacy of the data they can deliver to marketers could spark the demise of legacy loyalty programs, an executive from Ogilvy & Mather’s Bottle Rocket said at the Mobile Marketing Summit: Holiday Focus 2014.
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