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Omnichannel marketing allows brands to unite diverse audience – Luxury Daily

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October 28, 2015

Four Seasons Hotel Toronto

Four Seasons Hotel Toronto

4 hot markets for international luxury ecommerce
Even with global online retail sales increasing 17 percent annually, “about 40 percent of high-end brands don’t sell via the Web,” Bloomberg recently reported.
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Luxury needs to grapple with the new normal
LONDON – Luxury brands are each facing individual challenges spanning distribution and marketing in the face of a changing retail landscape, according to an analyst from BNP Paribas at Luxury Interactive Europe 2015 on Oct. 27.
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Use homepage design to serve dual purpose of storytelling, shopping
LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.
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Belstaff’s data gathering efforts show virtues of patience
LONDON – British apparel and accessories label Belstaff has seen great results in its journey to track its clientele, according to a brand executive during Luxury Interactive Europe 2015 on Oct. 27.
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Digital provides luxury houses with savoir faire outlet: Krug
LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.
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Omnichannel marketing allows brands to unite diverse audience
LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.
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CSR causes change, should unite competitors
LONDON – Corporate social responsibility may be about relationship building rather than transactions, but that makes it more important for brands, not less, according to a speaker from Christie’s at Luxury Interactive Europe 2015 Oct. 27.
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Facebook sees mcommerce spike to 30pc of online sales
Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.
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Pat McGrath, British retailers, Graff and LVMH – Live news
Luxury Daily’s live news updates from Oct. 27 – Pat McGrath increases high-beauty’s reach with product debut; British retailers seek extended hours to boost revenue, employment; Graff gathers essays, images to show founder’s passion; LVMH narrows lens on North America via new hire.
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Creativity, consumer confidence, Balmain and Shanghai – News briefs
Today in luxury marketing – Fashion is moving too fast, and it’s killing creativity; Consumer confidence slipped in October; Why H&M chose Balmain; Shanghai is now the most expensive city in Asia for luxury living.
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Advocates and opponents of the in-app ad blocker-pocalypse
The mobile application ad blocking-pocalypse has been a hot topic of discussion lately, only emphasized by Apple’s approval, and then dismissal of ad blocking app Been Choice. This ongoing dialogue regarding the usage of ad blockers in the mobile app ecosystem is only intensifying.
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