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Omega firms mobile strategy to push loyalty, store traffic
Fine watchmaker Omega has launched a pair of mobile applications for the iPhone and iPad to engage brand enthusiasts and boost foot traffic to its retail locations.
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Luxury sector sales rebound to historic high of 2007: Bain
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.
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Ralph Lauren digs deep for Pink Pony breast cancer push
Ralph Lauren is pushing its Pink Pony Auction across multiple media platforms in support of breast cancer awareness and fundraising.
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Consumers prefer email marketing for communications with luxury hotels
Email and other types of permission-based messaging remain consumers’ preferred channels for engagement with luxury hotels, according to a study released by Epsilon.
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Bluefly pushes fall fashion via social media contest
Online retailer Bluefly is promoting its fall fashion offerings with a social media-enabled design contest.
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Cartier, Dolce & Gabbana, Harrods and China – News briefs
Today in luxury marketing – Cartier sale? Only in Japan; Tax-fraud probe against Dolce and Gabbana has ended; Harrod’s to open luxury hotel on its rooftop?
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