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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer

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March 12, 2015

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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads
Gap Inc.-owned apparel brand Old Navy is engaging millennials by showcasing its new spring line on microblogging social media application Tumblr and its Yahoo parent.
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Pepsi Challenge is updated with global reach in major social push
Pepsi is leveraging social in a new pop-culture oriented version of the Pepsi Challenge to make a broader push across the global marketplace.
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Fashion comes out on top in AdTheorent mobile ad report
Fashion and apparel brands are producing higher engagement rates on mobile compared to other industries, according a recent study by technology data company AdTheorent.
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American Eagle’s Aerie promotes swimwear line with world’s largest selfie
American Eagle Outfitters lingerie brand Aerie launched its Love Your Selfie campaign complete with a hashtag and the world’s largest un-retouched selfie.
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Cupcake Vineyards uncorks nutrition awareness with geo-targeted social posts
Cupcake Vineyards, a maker of wines, is attempting to ramp up awareness of the importance of nutritious foods for children in America by teaming up with the No Kid Hungry organization to roll out geo-targeted posts on social media channels.
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