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Old Navy reimagines the celebrity tie-in as mobile video consumption grows – Mobile Marketer

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August 1, 2014

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Old Navy reimagines the celebrity tie-in as mobile video consumption grows
Old Navy reimagines the tried-and-true celebrity tie-in for its latest back-to-school campaign by building the effort around stars from YouTube as opposed to TV or film, reflecting how much time teens spend consuming video content from their mobile devices.
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Mobile Commons exec: Texting drives millennials to action
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
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Dodge revs up mobile users with Challenger Hemi engine ringtone
Dodge is bringing the roar of its Hemi Hellcat engine to drivers’ mobile phones, by releasing a free ringtone containing the sound of the Hemi-equipped 2015 Dodge Challenger SRT revving up.
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ESPN Fantasy Football ramps up interaction with revamped app
ESPN Fantasy Football returns for the 19th season with an updated mobile application that allows fans to interact more than ever as they create leagues, manage teams and participate in mock drafts.
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Timberland partners with CrowdRise to extend volunteer campaign into mobile
Outdoor wear retailer Timberland’s annual employee volunteer campaign Serv-A-Palooza has been extended to all members of the public this year and is targeting mobile users for potential sign-ups through online fundraising platform CrowdRise’s mobile optimized site.
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Coffee Bean & Tea Leaf aligns native advertising with multichannel push
The Coffee Bean & Tea Leaf recently rolled out its largest advertising campaign ever focusing on strategic and diverse placements in traditional and digital platforms that purports the role of mobile in consumers’ everyday engagement activities.
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Brands partner with Girl Zone app to promote wellness to Gen Z
Brands such as UGG Australia, H&M and cameo are embracing mobile application Girl Zone Challenge to support its promotion of wellness to Gen Z through gamification of topics such as fitness, nutrition and mental health.
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