GE’s early experimentation with mobile social platforms pays off
NEW YORK – A General Electric executive at the Mobile Marketing Summit: Holiday Focus 2013 said that companies should bet on new mobile social platforms such as Instagram and Vine to build a relationship with consumers and tell the company’s story.
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Ogilvy exec: Second-screen experiences will have a “massive” impact
NEW YORK – An Ogilvy executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said he expects second-screen mobile experiences to have a massive impact and to be quite successful in market.
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Time exec: Create mobile content to address “found time”
New York – A Time Inc. executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said it is programming content for mobile to address its shorter user sessions.
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Fiksu exec: IOS 7 spells good news for app marketers this holiday
NEW YORK – A Fiksu executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 New York conference said that since iOS 7 will automatically update mobile applications, smart marketers should roll out updates before the holidays.
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Strong mobile marketing builds relationship with customers through device: Urban Airship
Luxury marketers should move past the one-time connection with consumers and focus more on building relationships through smartphones and tablets to make the most out of the mobile experience, according to an Urban Airship executive at the Mobile Marketing Summit Holiday Focus 2013.
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