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Nutrisystem pushes healthy living, meal plans via mobile site

September 30, 2010

nutrisystem-copyNutrisystem is promoting a balanced eating lifestyle via its new mobile site that lets consumers join the program and keep track of healthy eating habits.

The company’s clients can order specific meals to be delivered to their homes. The mobile site was optimized by Usablenet.

“Unfortunately, busy people often forget to eat smart or sometimes eat at all,” said Jason Taylor, vice president of mobile products at Usablenet, New York.

“The launch of this mobile site marks Nutrisystem’s commitment to making healthful living not only simple, but also adaptable to individual lifestyles,” he said. “Regardless of schedule or location, customers are now always able to take a second to consider their diet.”

Nutrisystem provides a weight-loss program based on quality foods and a nutritionally balanced meal plan.

Healthy living
Consumers can monitor their diet, track progress and earn rewards for Nutrisystem meals via the mobile site.

In addition, customers can chat with other dieters in the Nutrisystem community.

Here is a screen grab of the mobile site:


Consumers can browse special offers, get free body assessments and see how it works.

Mobile program
Customers who are not part of the program can browse women’s and men’s plans. Plans range from $259.95 per month to $398.94.

Here is another screen grab of the mobile site:


Additionally, the company has an iPhone application available for free download.

“With this Usablenet-powered mobile site, Nutrisystem seeks to make healthful living easy for all smartphone users as the mobile site works on any mobile device,” Mr. Taylor said.

Final Take
Rimma Kats is editorial assistant on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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