LVMH triggers emotional brand connections via behind-the-scenes events
French conglomerate LVMH Moët Hennessy Louis Vuitton is opening the doors to 40 exclusive brand locations during the second “Les Journées Particulières” weekend in Europe June 15-16.
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Burberry fetes London flagship with ticketed concert series
London-based fashion house Burberry is establishing its global flagship store as an entertainment venue with a new ticketed concert series called “Live at 121 Regent Street.”
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Nordstrom enhances mobile app strategy with added engagement
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews.
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Four Seasons pushes fashion roots with Facebook, blogger campaign
Four Seasons Resort The Biltmore Santa Barbara is giving Facebook fans the chance to win a two-night stay during its “Dressed at Four Seasons” fashion campaign.
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Promoted tweets give 10pc more message association: Nielsen exec
SAN FRANCISCO – Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.
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ROI on emotional branded videos is limitless: ad:tech speaker
SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.
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Tod’s, Vogue, Mercedes and luxury automakers – News briefs
Today in luxury marketing – Diego Della Valle to donate percentage of Tod’s sales; Model behavior: Why British Vogue is an example to the fashion industry; Daimler to update targets after weak start to 2013; Carmakers pitch power as the ultimate luxury.
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Does mobile POS increase data security risks?
Every time the media runs a story about identity theft or hacking of private information, it sends fresh waves of anxiety through consumers and retailers alike. This is typical with emerging technology.
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