Nordstrom contemplates dressing room iPads to elevate customer experience
Department store chain Nordstrom is contemplating putting iPads in dressing rooms to elevate its customer experience and allow it to be more accessible to digital-savvy customers.
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Ferragamo flaunts presence in upcoming movie with premiere sponsorship
Italian footwear label Salvatore Ferragamo is flaunting its presence in upcoming Hollywood film “Rush” by sponsoring the opening of the film Sept. 2 in London.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Dunhill showcases new custom tailoring via social media, video
British menswear label Alfred Dunhill is showcasing its new customization service in a video and social media posts to highlight the details of the tailoring experience.
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New York’s Trump SoHo touts concierge insights on social media
Trump Hotel SoHo, New York, is leveraging the knowledge of its concierge team with weekly local insights on the hotel’s Facebook page to remind guests of this valuable in-house resource.
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Moët increases tennis star promotions leading up to US Open
Spirits maker Moët & Chandon USA is continuing its partnership with brand ambassador and tennis star Roger Federer with multichannel campaigns displaying the brand’s history that leads up to its sponsorship of the 2013 United States Open tennis championships.
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Tesla Motors to feature award-winning model at charity polo match
American electric-automaker Tesla Motors is participating at non-profit organization Safety Harbor Kids’s 7th annual charity polo match where donors will raise education funds for parentless and homeless children.
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Ritz-Carlton Berlin sets eco-friendly standards, receives EU-certified status
The Ritz-Carlton, Berlin is continuing to set an example for environmentally sustainable activities with its position as the first five-star hotel in Europe to be certified by the European Union Eco-Management and Audit Scheme.
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Tiffany, Bloomingdale’s, Mercedes and Tesla – News briefs
Today in luxury marketing – Tiffany profit tops estimates after price increases; Bloomingdale’s launching British promotion; Mercedes outlines strategic plan for China growth; Tesla quietly becomes one of California’s bestselling luxury cars.
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Mobile analytics: Measuring message impact for optimal ROI
Some brands have not made the leap to mobile marketing because of their fear of being perceived as spam. Others are reluctant because they are not sure how to gauge the return on their investment.
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