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Nordstrom encourages last minute shopping with in-app gift guide
Department store chain Nordstrom has updated its iPhone application to offer a holiday guide to users, likely aiming to increase last-minute mobile-commerce sales leading up to Christmas.
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Tourneau reexamines entire digital strategy for increased customer experience
Watchmaker and retailer Tourneau is upping its digital presence by revamping its Web site and optimizing it for mobile to allow a seamless multichannel experience.
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Harvey Nichols aims younger with humurous holiday social media campaign
British high-end department store Harvey Nichols is using a humorous social media video and Twitter contest to draw attention to its holiday offerings while building its fan base.
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BMW Financial Services encourages green thinking with Olympics 2012 sweepstakes
German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential prizes including two tickets to the 2012 Olympics in London.
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Swire boosts social media strategy with blog launch
Luxury hotel chain Swire is boosting its social media presence with the launch of its first branded blog, You’d Be Much Better Here.
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Luxury sales, Ralph Lauren, Michael Kors and Fisker – News briefs
Today in luxury marketing – Luxury sales strong as 1pc go shopping; Ralph Lauren International taps Lalonde; Michael Kors raises $944M in IPO; Fisker names former Chrysler chief Tom LaSorda its vice chairman.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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