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How Apple plans to dominate mcommerce – Mobile Marketer

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January 23, 2014

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How Apple plans to dominate mcommerce
Apple’s newest patent foreshadows an unsurprising attempt at monopolizing the mobile commerce space with its own technology, iBeacon.
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T-Mobile bets on mobile banking to further boost subscriber gains
The introduction of banking services by T-Mobile could be a significant step forward for mobile wallets if the wireless carrier is successful.
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Weather Channel promotes White House’s hashtag system for emergencies
Last week the White House announced a new system of standardized hashtags in an effort to improve disaster response and recovery efforts, and The Weather Channel is now promoting the hashtags to expand their reach.
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Pepsi anchors Oscars promotion with SMS
Pepsi continues to rely on mobile to activate its paper products with a new SMS-triggered sweepstakes that gives fans the chance to win a trip to celebrate the upcoming 86th Academy Awards show
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Mobile Minutes: VMware, CNN, Yahoo, Motorola
Today in mobile marketing – VMware buys mobile security firm for $1.54 billion; As CNN mobile traffic hits 40pc, editor calls web vs. apps debate “red herring”; Yahoo buys mobile-marketing company Sparq; Motorola aiming to launch ultra-affordable $50 smartphone: CEO.
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