New opportunities in mobile retargeting help brands drive ROI
Despite some challenges, marketers are increasingly finding ways to retarget in mobile, helping to drive conversion rates and ROI for the efforts.
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Pizza Hut heats up marketing efforts via mobile promotion
Pizza Hut is trying to rake in mobile revenue with a new advertising campaign that encourages consumers to order a pizza while they are on the go.
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Samsung scores highest for tablet marketing: study
Samsung’s aggressive television marketing for its tablets appears to be paying off with the company’s ranking as the No. 1 tablet advertiser, according to a new study from Ace Metrix.
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Grand-Am racing engages fans via mobile using video streaming
Professional car racing organization Grand-Am Road Racing has launched mobile and tablet applications to make race content available wherever fans are and to drive engagement with the brand.
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Lexus pushes ES through mobile gaming app integration – Luxury Daily
Luxury Daily today – Lexus pushes ES through mobile gaming app integration; Ralph Lauren flaunts craftsmanship through Harrods handbag event.
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