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Net-A-Porter gives readers options with searchable mobile ad – Luxury Daily

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April 23, 2015

Promotional image for Net-A-Porter premier delivery service

Promotional image for Net-A-Porter premier delivery service

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Hermès CEO: Heritage brands must adapt to remain relevant
FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing times, requiring a balance of modernity with tradition, according to the brand’s CEO at the Condé Nast International Luxury Conference April 22.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Apple Watch traces the affordability, reliability and personalization journey of horology
FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.
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Technological revolution can help luxury get back to its roots, says Berluti CEO
FLORENCE, Italy – While technology and luxury may have seemed disparate fields, the two are merging more frequently as houses embrace digital innovation, said the CEO of Berluti at the Condé Nast International Luxury Conference April 22.
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Tiffany CEO says responsible sourcing of materials is non-negotiable
FLORENCE, Italy – Public transparency is critical for brands looking to inspire customers, said the CEO of Tiffany & Co. at the Condé Nast International Luxury Conference April 22.
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Hard luxury faces dangers, opportunities in times of crisis: Kering CEO
FLORENCE, Italy – Hard luxury goods comprise 22 percent of the global market share of luxury and are growing at a faster pace than other sectors, according to the CEO of Kering’s luxury watches and jewelry division.
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Every company needs to be a technology company
FLORENCE, Italy – The common perception of manufacturing is getting upended as 3D printing disrupts the luxury market, according to the director of Wired Consulting at the Condé Nast International Luxury Conference April 22.
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Car sales in Europe rise 8.9pc: report
The biggest car markets in Europe — France, Germany, Italy, Spain and Britain — have all seen rising sales in each month of 2015, according to a report by JATO Dynamics.
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Net-A-Porter gives readers options with searchable mobile ad
Online retailer Net-A-Porter is letting consumers customize their experience through an interactive display advertisement on Harper’s Bazaar’s mobile-optimized site.
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Photos from Condé Nast International Luxury Conference Day 1
FLORENCE, Italy – Session highlights from the first day of the Condé Nast International Luxury Conference April 22 included Apple’s Sir Jonathan Ive and Marc Newson, Axel Dumas of Hermès and designer Karl Lagerfeld.
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The Langham, Land Rover, Emilio Pucci and Fendi – Live news
Luxury Daily’s live news from Apr. 22 – The Langham celebrates 150 years through historical artifacts; Land Rover and Barbour release new lifestyle collection; Emilio Pucci opens third store in Florida; Fendi celebrates history in Japan with auction.
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Kering, Richemont, Saks and Europe – News briefs
Today in luxury marketing: Kering says overhauling Gucci is priority this year; Richemont profit slumps as weak Euro triggers accounting losses; Fern Mallis’ fashion icon book celebrated at Saks; European shares depressed by earnings, luxury proves a drag.
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Luxury Daily seeks industry experts to comment on stories, features and reports
Want to feature in Luxury Daily articles, features and special reports as an industry expert and third-party commentator? Here is how.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Luxury brands should not be afraid of CRM
One of the myths surrounding loyalty and luxury customers is that this audience does not value rewards because its wealth is inherited, and they are therefore indifferent to price and loyalty strategies.
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