The global retail store is dead, claims BCG
NEW YORK – New York and Milan were among the global cities ranked as “understored,” meaning that there there are too few stores to meet consumer demand, while Beijing, Bangkok and Chengdu, China were among the global cities ranked as “overstored” in a new report from the Boston Consulting Group.
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Saks parent company Hudson’s Bay centralizes digital marketing
Canadian retail conglomerate Hudson’s Bay Company has tapped the former president of Saks.com to oversee digital marketing for all of its retail brands.
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Peninsula Hotels, Van Cleef & Arpels partner for exclusive Chinese New Year package
The Peninsula Hotels’ United States properties in Beverly Hills, CA, Chicago and New York are offering a Chinese New Year package for the month of February that provides guests with a taste of Chinese culture and touts the hotel chain’s services.
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Louis Vuitton shows wide appeal with model muse campaign video
French fashion house Louis Vuitton is creating desire among consumers for its new spring handbag collection by filming campaign models talking about where they would take their favorite handbag.
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Net-A-Porter creates buzz for Porter magazine with photo-sharing app
British ecommerce site Net-A-Porter.com is promoting its upcoming debut issue of its print magazine Porter with an application that allows consumers to place their photos onto a digital image of the publication’s cover.
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Wheels Up glides into Super Bowl weekend with surge of requests
Private aviation company Wheels Up is preparing for the surge in Super Bowl Sunday travel requests as guests stream into the greater New York area to cheer on the Denver Broncos and Seattle Seahawks.
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La Prairie touts hardy Swiss botanicals in new skincare line
Swiss skincare marketer La Prairie is putting a positive spin on the winter snow by introducing a new collection of products derived from survivalist plants in the Swiss Alps with a dedicated microsite.
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Vogue bulks up February issue with arrival of spring campaigns
Louis Vuitton, Chanel and Gucci promoted spring collections in Condé Nast’s Vogue’s February “Spring Style” issue as the trend of pushing new collections to consumers earlier continued.
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Luxury hotels show cultural sensitivity via Chinese New Year celebrations
Luxury hotels around the world are honoring the Chinese New Year with themed decorations, events and offers.
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LVMH, Prada, Ferragamo and Jaguar – News briefs
Today in luxury marketing – LVMH net profit up 0.4pc in 2013; Prada opens two stores in China, confirms strategic interest in mainland Chinese market; Ferragamo’s 2013 sales growth slows in main market Asia; Jaguar XK: the thinking man’s Jag.
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Mobile social media is reinventing advertising
As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.
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