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Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration – Luxury Daily

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October 8, 2015

Neiman Marcus fantasy gift unveiling 2015

Neiman Marcus fantasy gift unveiling 2015

Dolce & Gabbana pens love note to mothers in multifaceted winter campaign
Italian fashion label Dolce & Gabbana is paying tribute to mothers with a multichannel marketing push for its winter 2016 collection.
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Top 10 luxury brand digital campaigns of Q3
Luxury marketers in the third quarter focused on using digital channels to deliver both functional and inspirational content to consumers.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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70pc rise in menswear sales generated by the “affluennial” male consumer: survey
The menswear market is expected to top $450 million by the end of this year, according to a new study prepared by men’s lifestyle magazine Details.
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Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration
Department store chain Neiman Marcus is spurring consumers’ holiday planning with the release of its 2015 Christmas Book filled with fantasy gifts, exclusive merchandise and seasonal items.
Click here to read the entire article on Luxury Daily

Hotels must cater to voluntourists to stay on top
Traveling is an increasingly popular way for people to give back, and hotel brands must stay on top of the trend to maintain their status as the best in the business.
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Technology creating short-term opportunities, but long-term complications
With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.
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Millennial wealth impacting real estate markets, transaction process
Individuals are increasingly reaching levels of ultra-high net worth at a younger age, a development with notable impact on the real estate market, according to a new report from Coldwell Banker.
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Mobile innovators Facebook, Apple and Amazon build brand value fastest: report
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year’s most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
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Balenciaga, Gucci, hotel stays and Saks Fifth Avenue – Live news
Luxury Daily’s live news from Oct. 7 – Demna Gvasalia takes the reins from Alexander Wang at Balenciaga; Gucci continues redirection through new brand motif; Ritz-Carlton, Mandarin Oriental highest-priced hotels in New York; Saks to merge fashion, hospitality in first phase of renovations.
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Oscar de la Renta, Karl Lagerfeld, Alexander Wang and Hermès – News briefs
Today in luxury marketing – SCAD museum opens with Oscar de la Renta tribute; Karl Lagerfeld won’t offer himself up to science; What’s next for Alexander Wang’s democratic empire?; What keeps Hardy at Hermès.
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Getting the most out of holiday retail campaigns
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.
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