Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
NEW YORK – The consumer is the center of a company’s business and what an executive calls an “omni-channel presence” must be implemented to ensure that the customer experience is at its peak, according to a Neiman Marcus Group executive.
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Philanthropy will help luxury brands win over affluent consumers: Luxury Briefing Wealth Summit
LONDON – More than half of the world’s affluent consumers feel a responsibility to give to those who are less fortunate, according to a presentation at the Luxury Briefing Wealth Summit.
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Dior, Marc Jacobs inaugurate Style.com/Print
A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key marketers in the first print issue of Fairchild Fashion Media’s Style.com/Print, out today.
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83pc purchase decisions made by women in US, Britain: Luxury Briefing Wealth Summit
LONDON – The growing influence of women in the market place will have a strong effect on luxury brands and the need to focus on devising women-oriented marketing plans, according to a speaker at the Luxury Briefing Wealth Summit.
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Vogue, Harper’s Bazaar: Print still accounts for 90pc ad revenue
LONDON – Publishers Condé Nast and Hearst of fashion magazines Vogue and Harper Bazaar say that the luxury print industry is going strong and will continue to flourish regardless of the economy.
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H&M taps mobile to drive in-store traffic for upcoming Versace line debut
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.
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Tory Burch, Chanel, Tom Ford and China – News briefs
Today in luxury marketing – Tory Burch enters fragrance arena; Karl Lagerfeld’s new book features one billion girls, one Chanel jacket; Tom Ford beauty cosmetics drop Nov. 1.
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A new wave in mobile commerce and content
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
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