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Holiday SEO and SEM best practices for luxury brands
Search engine marketing and optimization need to play a large role in luxury brands’ marketing programs during the holidays.
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Luxury brands need to add online video to marketing mix: comScore
Americans viewed more than 3.8 billion video ads in August, highlighting a big opportunity for luxury marketers to target consumers via this form of advertising, per comScore.
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Neiman Marcus enables commerce in catalog via iPad app
Upscale retailer Neiman Marcus is letting shoppers jump from the pages of its catalogs directly into its online shopping platform in one tap via a new iPad application.
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Marketing groups partner to give consumers more control over behavioral targeting online
A group of seven major marketing and media trade groups have launched a new program to give consumers more control over behavioral targeting in online advertising.
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BMW launches worldwide education initiative with Guggenheim Foundation
BMW is partnering with the Solomon R. Guggenheim Foundation and Museum for a six-year, worldwide initiative to explore major issues affecting urban life in the 21st century.
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Mercedes-Benz, BMW and Olympia Le Tan – News briefs
Today in luxury marketing – Mercedes, BMW set to close gap with Lexus in luxury auto sales; Luxury handbags grab spotlight at Paris Fashion Week.
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