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Barneys cuts back mailers to expedite online transactions
In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market.
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Neiman Marcus aims for ultimate in-store experience through mobile
Department store chain Neiman Marcus is launching a new experience in four of its U.S. locations that serves to heighten customer service and the in-store atmosphere with a personal shopping mobile application.
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What DiorMag says about the brand
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.
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Are retailers ready for mobile payments?
There has been a flurry of news related to mobile payments of late but two very important stakeholders have been mostly absent from the announcement: retailers and handset manufacturers.
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Correction: Late Veranda iPad app updates could potentially turn off consumers
The story by Luxury Daily on Feb. 24, 2012 entitled, “Late Veranda iPad app updates could potentially turn off consumers” was not factually acurate. We apologize for the error.
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Spending habits, Tory Burch and ecommerce – News briefs
Today in luxury marketing – Improved outlook lifts February sales; Luxury goods: Men buying like women, ladies shopping like guys; Chris Burch steps down as co-chair of Tory Burch; Virtual-closet Web sites revise online fashion shopping.
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Every push is marketing, whether you think so or not
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.
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