Negative reviews increase for some iPhone apps, highlighting iOS 7 challenges
Users of Amazon’s iPhone application have grown more negative in their reviews since the launch of iOS 7, highlighting the challenges that Apple’s latest update to its mobile operating system may have in getting consumers’ approval this holiday season as brands and retailers shift to more gesture-based mobile apps.
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Hotels.com exec: Mobile in-store experiences will be game-changer during holidays
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
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Ford bets on connected car market as next mobile iteration
NEW YORK – A Ford executive at the Mobile Marketing Association’s SM2 conference said that the company has its sights set on a completely connected car experience that takes place through a mobile device.
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Frito-Lay’s Tostitos taps SMS for weekly promotion reminders
Frito-Lay’s Tostitos is teaming up with the National Football League this football season for a themed promotion that uses SMS to keep consumers continuously involved.
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