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Multimedia takes mobile email up a notch – Mobile Marketer

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January 7, 2013

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Multimedia takes mobile email up a notch
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
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NASCAR turbo-charges mobile strategy with responsive design, second-screen app
NASCAR is turbo-charging its mobile strategy for 2013 with a revamped Web site that leverages responsive design and a new application to enhance the viewing experience for fans watching a race on television.
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Mondelez International selects 9 start-ups to launch Mobile Futures program
Mondelez International has selected nine start-ups to participate in its Mobile Futures program and help shape the future of the industry.
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WPP, Nook, Phunware: News briefs
News briefs – WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday
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