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Mulberry marries mobile, in-store for Chinese Valentine’s Day – Luxury Daily

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August 19, 2015

Mulberry’s Qixi effort

Mulberry’s Qixi effort

Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort
Retailer Saks Fifth Avenue is teaming with Fox’s “Empire” to bring the hit television drama’s iconic style to life through a multi-platform partnership.
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Mulberry marries mobile, in-store for Chinese Valentine’s Day
British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Jaeger-LeCoultre supports filmmaker’s process through New York residency
Swiss watchmaker Jaeger-LeCoultre is showing its dedication to the cinematic arts with an initiative alongside New York’s Film Institute of Lincoln Center.
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Clé de Peau captures Venetian drama for latest campaign
Shiseido-owned Clé de Peau Beauté is emphasizing its flare for the dramatic in a video for its latest campaign, featuring actress Amanda Seyfried.
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Mandarin Oriental, New York books ensuite programs to tout redesigned guest rooms
The Mandarin Oriental hotel in New York has updated its guest suites to further enforce its dedication to exclusivity and service.
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Lexus creates immersive video to highlight life on the road
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
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Mobile display revenue skyrockets, overtakes search for first time: IAB
Mobile display was the fastest mobile advertising segment by revenue in 2014, reaching $15 billion, according to a new report the Interactive Advertising Bureau that reflects how marketers are embracing formats that engage and spur purchasing.
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Dolce & Gabbana, Four Seasons, Bremont and Smythson – Live news
Luxury Daily’s live news from Aug. 18 – Dolce & Gabbana shows beauty appreciation through UGC campaign; Four Seasons’ private jet takes consumers on global journeys through tour company; Bremont founders take active role as Air Ambulance ambassadors with fundraising campaign; Smythson taps former Ralph Lauren president as CEO.
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Business leaders, accessible luxury, Aston Martin and London real estate – News briefs
Today in luxury marketing – How the world’s luxury leaders make their brands thrive; Accessible luxury: Brands may be devaluing “luxury” – but they’re making a mint; Aston aims to launch 800-hp, all-electric Rapide in 2 years; Currency squeeze seen punishing London luxury home buyers.
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Is Apple really a luxury-sector brand?
I take issue with mass marketers that have declared Apple merchandise as luxury products.
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