Chanel captures lifestyle of “Café Society” in high-jewelry effort
France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.
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Mulberry joins WeChat to interact with Chinese consumers
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
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Luxury Retail Summit 2014 New York Sept. 9: MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, WSJ., ForbesLife, Bloomberg Pursuits, Wealth-X, Eleven James, Crest and Co.
Registration is open for the Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 with speakers from MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and researchers. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Top 10 travel and hospitality brand efforts of H1
Luxury travel and hospitality brands emphasized their superior ability to provide original experiences in the first half of 2014.
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G2G Collection attracts affluent consumers with charity-centric travel
Getaway 2 Give is looking to tap into the growing “Conscious Capitalist” movement to provide affluent consumers with ways to give back while traveling.
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Saks taps social responsibility with annual Beauty Editor’s Day
U.S. department store chain Saks Fifth Avenue is continuing its involvement with the Look Good Feel Better organization for the third annual Beauty Editor’s Day Aug. 7.
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Bugatti brings apparel line to Alps to show lifestyle ambitions
French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.
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The Ritz-Carlton Shanghai showcases employee enthusiasm in live performance
The Ritz-Carlton Shanghai, Pudong, is highlighting the efforts made by its staff to enhance guest experiences in a new social video.
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Gucci, Louis Vuitton go for early fashion push in August edition of Tatler
Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.
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Mandarin Oriental Singapore provides package for racing event
Mandarin Oriental Singapore is getting prepared for the Singapore Night Race 2014 with a bespoke package for race enthusiasts.
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Japan, Swarovski, Swatch Group and Mexico – News briefs
Today in luxury marketing – Japan cautiously re-emerges as land of luxury; Swarovski spins ambitious web across the fashion jewelry market; Russian sanctions could hit luxury watchmaker Swatch; Mexico’s auto industry looks to luxury cars.
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What the AmEx-Uber partnership signals about customer engagement
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
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