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Mugler taps into consumer vices for Angel Muse fragrance effort – Luxury Daily

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March 30, 2016

Mugler’s Angel Muse #HateToLove GIF

Mugler’s Angel Muse #HateToLove GIF

Gucci explores pre-fall flora and fauna in surreal aviary
Italy’s Gucci is wandering among flamingos at a tropical aviary to bring to life the house’s flora- and fauna-based prints seen in the pre-fall 2016 collection.
Click here to read the entire article on Luxury Daily

South Korean beauty surpasses Western brands for Chinese market share
The slowing of China’s economy has afforded neighboring countries such as South Korea an opportunity to become a tourist destination, which in effect has brought increased exposure to the country’s products.
Click here to read the entire article on Luxury Daily

Barneys challenges traditional beauty ideals through realistic window displays
Department store chain Barneys New York is transporting consumers to Hood By Air’s spring/summer 2016 runway show at the Philharmonie de Paris through a lifelike display in its Madison Avenue windows.
Click here to read the entire article on Luxury Daily

Concours of Elegance returns home for Queen’s 90th birthday
Britain’s Concours of Elegance is making changes and highlighting national heritage as it prepares to celebrate more than a homecoming.
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Mugler taps into consumer vices for Angel Muse fragrance effort
French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.
Click here to read the entire article on Luxury Daily

Ritz-Carlton goes backstage with Pageant of the Masters in exclusive partnership
The Ritz-Carlton, Laguna Niguel, CA is taking its clients behind the velvet rope with a new package focused on the arts.
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Print auto brochures still influential despite digital marketing craze
Even as digital mounts a speedy takeover of the marketplace at various points of the purchase journey, brochures still have a place in the automotive world, according to a Foresight Research Study.
Click here to read the entire article on Luxury Daily

Active in-store WiFi engagements quickly escalating: report
WiFi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on March 31.
Click here to read the entire article on Luxury Daily

Instagram, Chopard, Four Seasons and Hennessy – Live news
Luxury Daily’s live news from March 29 – Luxury brands look to retain organic Instagram reach with notification push; Chopard creates diamond-inspired art in Dubai; Four Seasons to open first hotel in up-and-coming Croatia; Hennessy bottles savoir-faire to commemorate brand changeover.
Click here to read the entire article on Luxury Daily

Luxury positioning, London real estate, Starwood and Tesla – News briefs
Today in luxury marketing – Luxury’s position in a changing consumer market, and why it matters; Lenders “freaking out” over London luxury home woes; Starwood bidder is an ambitious Chinese insurer with opaque backing; Tesla may seek US court action on direct sales, report says.
Click here to read the entire article on Luxury Daily

3 lessons mobile advertising can learn from display’s mistakes
It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.
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