Gucci explores pre-fall flora and fauna in surreal aviary
Italy’s Gucci is wandering among flamingos at a tropical aviary to bring to life the house’s flora- and fauna-based prints seen in the pre-fall 2016 collection.
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South Korean beauty surpasses Western brands for Chinese market share
The slowing of China’s economy has afforded neighboring countries such as South Korea an opportunity to become a tourist destination, which in effect has brought increased exposure to the country’s products.
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Barneys challenges traditional beauty ideals through realistic window displays
Department store chain Barneys New York is transporting consumers to Hood By Air’s spring/summer 2016 runway show at the Philharmonie de Paris through a lifelike display in its Madison Avenue windows.
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Concours of Elegance returns home for Queen’s 90th birthday
Britain’s Concours of Elegance is making changes and highlighting national heritage as it prepares to celebrate more than a homecoming.
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Mugler taps into consumer vices for Angel Muse fragrance effort
French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.
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Ritz-Carlton goes backstage with Pageant of the Masters in exclusive partnership
The Ritz-Carlton, Laguna Niguel, CA is taking its clients behind the velvet rope with a new package focused on the arts.
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Print auto brochures still influential despite digital marketing craze
Even as digital mounts a speedy takeover of the marketplace at various points of the purchase journey, brochures still have a place in the automotive world, according to a Foresight Research Study.
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Active in-store WiFi engagements quickly escalating: report
WiFi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on March 31.
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Instagram, Chopard, Four Seasons and Hennessy – Live news
Luxury Daily’s live news from March 29 – Luxury brands look to retain organic Instagram reach with notification push; Chopard creates diamond-inspired art in Dubai; Four Seasons to open first hotel in up-and-coming Croatia; Hennessy bottles savoir-faire to commemorate brand changeover.
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Luxury positioning, London real estate, Starwood and Tesla – News briefs
Today in luxury marketing – Luxury’s position in a changing consumer market, and why it matters; Lenders “freaking out” over London luxury home woes; Starwood bidder is an ambitious Chinese insurer with opaque backing; Tesla may seek US court action on direct sales, report says.
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3 lessons mobile advertising can learn from display’s mistakes
It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.
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