25pc of fashion brands’ customers are luxury newcomers: American Express
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings concerning a consumer segment called the luxury newcomers that, on average, makes up 25 percent of fashion brands’ customer base.
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Kering exec: Luxury brands spur economy, promote national heritage
VIENNA, Austria – The managing director of the Kering Luxury Division said at the FT Business of Luxury Summit 2013 that brands impact the world’s markets by creating jobs, boosting the local economy and promoting national heritage.
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Moët Hennessy, Tumi execs outline profitable ownership models
VIENNA, Austria – The CEO of Moët Hennessy said at the FT Business of Luxury Summit 2013 that parent company LVMH Moët Hennessy Louis Vuitton’s No. 1 measure of success for its brands is long-term results.
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US close to genuine economic recovery, Europe still shaken: Financial Times summit
VIENNA, Austria – Panelists from the Financial Times, Goldman Sachs and Fulcrum Asset Management at the FT Business of Luxury Summit 2013 agreed that the United States is much closer to achieving genuine economic recovery than Europe, though luxury remains strong in both markets.
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Mr Porter engages Father’s Day gift shoppers via lifestyle contest
Net-A-Porter’s men’s destination Mr Porter is staying top of mind during the weeks leading up to Father’s Day June 16 with a themed Instagram contest to immerse smartphone users in the brand lifestyle.
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Fendi, LVMH, Neiman Marcus and Mercedes – News briefs
Today in luxury marketing – More than coins for Rome’s fountains; LVMH counts on lipstick for growth as handbag sales slow; Timing the Neiman Marcus deal; Mercedes-Benz bets big on India’s growth story.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Social customer service on-the-go
With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.
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