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Monetizing social media can hurt luxury branding: Spring exec – Luxury Daily

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March 31, 2015

Promotional image for Spring app

Promotional image for Spring app

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First Karl Lagerfeld retrospective traces designer’s hands-on approach
For the first time, fashion designer Karl Lagerfeld’s entire storied 60-year career at houses including Chanel, Chloé and Fendi is being explored via a retrospective held at the Art and Exhibition Hall of the Federal Republic of Germany in Bonn.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Watchmakers tout craftsmanship in face of changing industry at Baselworld 2015
Despite changes in the Swiss franc exchange rate and the introduction of a number of high-tech wearables, many of the presenting watchmakers at Switzerland’s Baselworld 2015 maintained traditional ethos.
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Kering furthers female empowerment with Festival de Cannes program
French luxury conglomerate Kering is exploring women’s contributions to film through a new initiative at the Festival de Cannes.
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Monetizing social media can hurt luxury branding: Spring exec
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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Lexus hosts rap battle to generate interest in latest model
Toyota Corp.’s Lexus is hosting a talent show of sorts with “The Tonight Show Starring Jimmy Fallon” to find the best rapper.
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Le Pan magazine explores wine industry with focus on Chinese consumption
Le Pan, a new international magazine and Web site, is aiming to redefine coverage of the fine wine industry with an emphasis on modern-day fine living.
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Facebook’s direct line to millennial access: Will it work for media?
Media publications and Facebook are starting an experimental process offering content to readers on the social network without the need to continue to an external link to better attract fleeting millennial readers.
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Bloomingdale’s, Yoox, Magellan Jets, Fortnum & Mason – Live news
Luxury Daily’s live news from March 30 – Bloomingdale’s hosts yoga class prior to women’s half marathon; Yoox confirms talks to purchase Net-A-Porter; Magellan Jets offers $43.5K college tour package; Fortnum & Mason creates vegetable music at Easter events.
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Automobiles, Prada, currency changes, Carlos Falchi – News briefs
Today in luxury marketing: How the SUV drove luxury kings to power; Prada profit fell 28pc in 2014; Currency shake-up rattles fashion world; Carlos Falchi dies at 70, fashion community mourns designer.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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