Mondelez’s Triscuit tries to close gap between inspiration, trial on social
Mondelez is ramping up mobile to drive trial for its first limited-edition Triscuit flavor, created in partnership with Martha Stewart, with a strong focus on Pinterest via on-pack promotion as well as native mobile ads on Facebook.
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Can Facebook challenge YouTube’s dominance on mobile video?
YouTube is currently the dominant platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
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MTV is Hook’d on having fun with consumers through singing-selfie app
Viacom is having fun and celebrating with consumers through the selfie singing mobile application Hook’d to promote its international summer events with a contest and usage of content from the app.
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PacSun uses social media, aggregate site to celebrate Summer nationwide
Apparel retailer PacSun celebrated the first day of summer with fans with a gallery on social media, live streams through periscope and continuation of its responsive campaign site to coincide with its long running campaign and the creation of the first annual Golden State of Mind campaign.
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MTV is Hook’d on fun through singing selfie app
Viacom is having fun and celebrating with consumers through the selfie singing application Hook’d to promote its international summer events, a contest and a variety of content within the app.
Please click here to read the entire story on Mobile Marketer

Wells Fargo builds support for battle against homelessness via “unselfies”
Wells Fargo will donate $25,000 to HomeAid America’s battle against homelessness by letting trade show visitors use mobile cameras to snap “unselfies” and post them on social media in support of the cause.
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