Mondel?z International is 2013 Mobile Marketer of the Year
Mondel?z International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
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2014 will be the year of big data: Forrester
Marketers will now be able to develop smarter and more relevant programs by putting data to good use, according to a report from Forrester.
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MTV pulls double duty with streaming, second-screen app
Viacom’s MTV continues to build up its mobile chops with a new Android application that not only lets fans catch-up on their favorite shows but also use their smartphones and tablets in conjunction with live programming.
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Twitter connects New Year’s Ball app with 500k users worldwide
Times Square is making New Year’s Eve an even more social event by integrating its Times Square Ball application with Facebook and Twitter.
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Mobile Minutes: In-app purchases, business smartphones, Britons, Apple vs. Google
Today in mobile marketing – People spend way more on purchases in free apps than they do downloading paid apps; Top 5 business smartphones of the year; Half of Britons now using a tablet; Apple and Google’s mobile war: A photographic timeline.
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