10 new trends in fashion retail
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
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Harrods throws party in Turkey to reach consumers globally
British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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DVF prompts 140-character memoirs to make personal connection
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.
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Moët Hennessy USA launches educational mobile site to sophisticate consumers
Moët Hennessy USA is teaching its consumers to think, taste and serve Champagne like a master through its Champagne Masters Web site.
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Valentino invites consumers behind-the-scenes through Snapchat
Italian fashion label Valentino is giving consumers an inside look at the atmosphere leading up to its spring/summer 2016 runway show Oct. 6 through Snapchat.
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Jaguar Land Rover blows the ceiling off with newest SUV
Jaguar Land Rover is fulfilling its reputation as a leader in identifying new market segments with its latest vehicle.
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Relevancy, context can transcend ad-blocking on mobile
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
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Yoox Net-A-Porter, Parmigiani, Hermès and Bentley – Live news
Yoox Net-A-Porter Group grabs attention at stock exchange debut; Parmigiani appeals to Middle Eastern clients with first ambassador in the region; Hermès heralds “elegantly innovative” branded Apple Watch debut; Bentley brings luxurious lifestyle to the great outdoors with handcrafted hamper.
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Ecommerce, Hermès, Trump and Piaget – News briefs
Today in luxury marketing – Luxury Web battle looms as LVMH, Hugo Boss develop ecommerce; The secret to Hermès’ success; Data hack at 7 Trump hotels confirmed; Chinese still spending on luxury, just not at home: Piaget.
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