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Mobile video’s 2016 playbook: Apps, location targeting and native placement – Mobile Marketer

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January 12, 2016

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Mobile video’s 2016 playbook: Apps, location targeting and native placement
With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native placements.
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Ford revs up connected car platform with mobile payments, leasing
Ford Motor Company is rolling out a slew of new connected car features, including enabling Ford car owners and non-owners to remotely start their vehicles and pay for parking via an application, as well as piloting a new mobile-driven leasing program.
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Dr Pepper character makes Snapchat debut, harmonizing paid and organic content
Dr Pepper has brought its college football personality to Snapchat for an immersive campaign, attracting fans in a comedic, millennial-centric mobile push on mobile that balances paid advertising with organic content.
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IHOP butters up pancake sales via Instagram-enabled eating contest
Restaurant chain IHOP is drizzling mobile strategy onto its efforts to drive in-store traffic by asking customers to upload photos of their empty stacks of pancake dishes onto Instagram for a chance to win a prize.
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