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Mobile video ad views on YouTube surpass desktop in 2015 – Mobile Marketer

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Mobile video ad views on YouTube surpass desktop in 2015
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
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New Balance scores 94pc of views on mobile for Instagram campaign
New Balance’s Warrior brand took to Instagram before Thanksgiving to promote an interactive quiz and early access to a holiday offer to followers, with 94 percent of the views coming from mobile devices.
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Verizon revs up Star Wars fan theory frenzy on Twitter
Verizon Wireless is charging up excitement for the newest Star Wars film installment by encouraging Twitter users to visit a mobile-optimized microsite where they can create fan theories and post them to social media for a chance to win movie tickets.
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