ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Mobile underscores need for personalization in programmatic – Mobile Marketer

Author

Staff reports

Mobile underscores need for personalization in programmatic
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.
Please click here to read the entire story on Mobile Marketer

How Chevrolet stays ahead of the game in mobile search
Chevrolet is one of only a handful of automakers that is splitting up its mobile and desktop search initiatives distinctly to gain a competitive edge, according to a new study from Adgooroo.
Please click here to read the entire story on Mobile Marketer

Agency profile: SapientNitro’s passion is marrying Big Data, mobile mindset
Nearly 14 years ago, SapientNitro by happenstance glided into the mobile field by helping its wireless clients develop first programs.
Please click here to read the entire story on Mobile Marketer

Tod’s targets loyalists with logo driven mobile ad
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer